BlaBlack Rock, or Pu’u Keka’a, is a striking lava rock formation that marks the northern end of Ka’anapali Beach on Maui’s west shore. Known for its rich Hawaiian cultural significance, crystal-clear waters, and abundant marine life, it is one of the best snorkeling spots in Maui.
Pu’u Keka’a is steeped in Hawaiian mythology and is often referred to as leina a ka ‘uhane, meaning “leap of the soul.” According to legend, it is a sacred place where spirits of the deceased transition to the afterlife. The site also holds historical significance as a favored cliff-jumping location of King Kahekili, the last ruling chief of Maui.
Snorkeling and Water Conditions
Black Rock is one of the top snorkeling locations on Maui, offering a unique underwater experience with vibrant marine life. The clear, warm waters surrounding the formation make it an inviting spot for both beginners and experienced snorkelers. The gradual slope of the seabed allows snorkelers to explore different depths while enjoying excellent visibility.
Snorkelers at Black Rock frequently encounter an array of marine species. One of the highlights here is the chance to swim alongside green sea turtles, which are commonly found near the rock ledges. Additionally, schools of tropical fish, such as yellow tang, parrotfish, butterflyfish, and Moorish idols, make for a colorful underwater spectacle. More elusive creatures, like moray eels and the occasional manta ray, can also be spotted among the rocky crevices and coral formations. With such rich biodiversity, Black Rock is a fantastic destination for underwater photography.
The waters around Black Rock are typically calm in the morning, offering excellent visibility that can reach up to 40 feet. However, as the day progresses, ocean conditions can change. Afternoon winds and tides often result in stronger currents and increased waves, which may make snorkeling more challenging. It is essential to check local conditions before heading out and to avoid snorkeling during rough waters or high surf advisories.
Best Time to Snorkel
Early mornings provide the best conditions for snorkeling at Black Rock. At this time, the water is calm, the visibility is at its peak, and marine life is most active. Additionally, arriving early allows snorkelers to beat the crowds, as this location becomes quite busy later in the day. For safety reasons, it is best to avoid snorkeling during strong currents or stormy weather, as water conditions can become unpredictable.
Cliff Jumping
For the adventurous, Black Rock is a popular cliff-jumping spot. The jump is approximately 12-15 feet high, depending on the tide. While it can be thrilling, caution is advised due to underwater rocks and changing water conditions.
A highlight of the Black Rock experience is the daily sunset cliff dive ceremony at the Sheraton Maui Resort. This tradition honors King Kahekili and features a diver lighting torches before leaping into the ocean.
How to get to Black Rock
Public Transportation
Getting to Black Rock (Pu’u Keka’a) on Ka’anapali Beach from various tourist hubs in Maui is straightforward using the Maui Bus system, though travel times and routes vary.
From Kihei: take the Kihei Villager (Route 15) north to Ma’alaea (20-30 minutes), then transfer to the Ka’anapali Islander (Route 25) at Ma’alaea Harbor, riding about 30 minutes to the Whalers Village stop; total time is around 1-1.5 hours for $4.
From Lahaina: hop on the Ka’anapali Islander (Route 25) directly at the Wharf Cinema Center, a quick 15-20 minute ride to Whalers Village for $2, followed by a 5-10 minute walk to Black Rock.
If starting in Kahului (near the airport), catch the Kahului Loop (Route 35) or Upcountry Islander (Route 40) to Queen Ka’ahumanu Center (15 minutes), then switch to Route 25 for a 45-minute ride to Ka’anapali, totaling about 1-1.5 hours and $4.
From Wailea, take the Wailea Shuttle (Route 10) to Ma’alaea (40-50 minutes), then transfer to Route 25 for another 30 minutes, making it roughly 1.5-2 hours and $4.
Each trip ends with a short walk from Whalers Village to Black Rock. Fares are $2 per ride (exact change needed), and schedules are available at mauicounty.gov/bus—plan for transfers and check times, as buses run hourly.
Rideshare and Taxi
From Kahului (near the airport), a rideshare like Uber, Lyft, or the local Holoholo typically costs $40-$60 and takes about 40-50 minutes (24 miles) to reach Black Rock via Honoapiilani Highway (Route 30). A taxi, often found at the airport, might run $60-$80 for the same trip, as rates start at around $3/mile after an initial fee. Request a drop-off at Whalers Village or the Sheraton Maui Resort, then walk 5-10 minutes north along the beach path to Black Rock.
From Lahaina, just 4 miles south, a rideshare costs $10-$20 and takes 10-15 minutes, while a taxi could be $15-$25. Rideshares are readily available in this busy area—use the app to set your destination as Ka’anapali Beach or Whalers Village. Taxis can be hailed near the Wharf Cinema Center or booked through companies like Maui Taxi (808-877-0000). The short ride follows Route 30 north, with a quick walk from the drop-off.
From Kihei, about 25 miles away, expect a rideshare to cost $45-$65 and take 45-60 minutes, depending on traffic through Ma’alaea. A taxi might charge $70-$90. Input “Black Rock, Ka’anapali” or “Sheraton Maui Resort” into Uber, Lyft, or Holoholo apps for pickup from your hotel or a central spot like Kihei Kalama Village. The route heads north on Pi’ilani Highway (Route 31) to Route 30.
From Wailea, roughly 30 miles away, a rideshare ranges from $50-$70 and takes 50-70 minutes, while a taxi could be $80-$100. Book via app from your resort, aiming for Whalers Village, and follow Route 31 north to Route 30. The longer distance means planning ahead is wise—rideshares may be scarcer here, so confirm availability.
Location
Lahaina, Maui, Hawaii
Nearby Attractions
Whalers Village
This open-air shopping and dining center, just a 5-10 minute walk south of Black Rock, offers a mix of boutiques, restaurants, and a free whaling museum showcasing Maui’s maritime history.
Ka’anapali Beach Walk
A scenic 3-mile beachfront path stretching south from Black Rock, this paved walkway connects resorts, beaches, and eateries, perfect for a leisurely stroll or sunset views.
Lahaina Historic District
Located 4 miles south, this charming town features preserved 19th-century buildings, the iconic Banyan Tree, and a rich history as a former whaling port and Hawaiian capital.
Napili Bay
About 5 miles north, this crescent-shaped beach offers calm waters for swimming and snorkeling, framed by a quieter, less crowded shoreline ideal for relaxation.